Bruce Mau’s Incomplete Manifesto for Growth gives a detailed list of important points for artists to keep in mind when creating work. Mau made an interesting statement with the first point in his manifesto. “1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.” Every day occurrences can effect a person’s perspective and artists often take from these experiences to fuel their work. It not only gives constant inspiration, but is what makes your work unique to others.
The next point I found interesting deals with collaboration. “16. Collaborate. The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.” Animation is all about collaboration, along with many other things in life. Almost every artist must collaborate at some point in their career. It makes for great work and opportunities to learn new things.
The next point deals with ideas, which is the starting point to an artists work. “29. Think with your mind. Forget technology. Creativity is not device-dependent. This is especially true for those of us in the digital field.” We rely so heavily on technology when all of our concepts and ideas come from reality. Many times when we open our minds great things can occur.
“33. Take field trips. The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.” Exploring new places expand the views we have and inspire new ideas. Exploring also helps artists make their work more realistic. Our minds are ever expanding and need new settings to bring about ideas.
One of the most important points Mau made was number 41. “41. Laugh. People visiting the studio often comment on how much we laugh. Since I’ve become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.” Laughter is one the most important tools an artist can possess. Laughter can make a work less serious while conveying important issues. Whether you are an artist or not, this manifesto can be used to help everyone expand creative thought processes and achieve new levels of thinking.